Unfortunately, it seems difficult for us to come to an agreement on a concise, meaningful naming convention for stars. My (TYPE:LOC,<10chars) suggestion seems good, so I have adopted it for my personal use to replace these ridiculous long names. I have successfully entered "TTS1408-40" as my personal alias into VSX for the awful "1SWASP J140747.93-394542.6".
Now, when will these aliases be linked to WebObs, LCG, Quicklook, VSP? The sooner the better, I hope!
Another thought, maybe we can setup user groups, similar to the Unix world "owner:group:world", so that other observers who share my likings for this "Var type: Harvard desig" name, could link to them via the other apps as well?