The last fundraising letter

Dear AAVSO Supporters,
This is the last fundraising letter you will get from the AAVSO in 2014, I promise.
People often ask me, "Why do so many organizations ramp up their fundraising activities at the end of the year?"
The truth is, it's not for a lack of planning. It's not because we suddenly realize we are short of our annual goals. It is because the average person makes 24% of their annual donations between Thanksgiving and New Years. 30% of all U.S. donations happen in December. Half of all nonprofit organizations earn the majority of their revenue between October 1 and December 31. 
Even more amazing, to me anyway, 10% of all U.S. donations are made between December 29 and 31. 
So if you are one of these perpetually procrastinating donors, I'm simply writing to remind you the clock is ticking; time is running out. 
What ever motivates you to give to the AAVSO, we try to make giving as easy for you as we can. You can make a donation online right now by simply clicking here.
Thank you for your continued support.
Best Wishes for 2015,
Mike Simonsen
American Association of Variable Star Observers
49 Bay State Rd.
Cambridge, MA 02138 USA

Please support the AAVSO and its mission --
Join or donate today: